So, you want to plan an event

I’m assuming you’re here because you’re either thinking of or planning to host an event for your next PR campaign. If so, great! This is the perfect place to be. 

First, it’s important to understand when you need to plan an event. You’ll typically want to plan an event for product launches, team building/corporate events, fundraising, spreading awareness or big milestones and anniversaries. This list is most definitely not exclusive, but here’s a small overview for each of them so you know what type of event might best suit your needs:

• Product launches are the most well known amongst beauty brands, often holding pop-ups or influencer events based around their new product. Think the Laniege pop-up in NYC that let consumers try out their new donut applicator lip serum.

• Team-building corporate events might not seem that exciting, but they’re just as important as any other event. Ensuring a good work environment for your employees shows good corporate social responsibility and can improve how consumers see your brand. Google is one of the prime examples of this, providing many amenities and corporate events for its employees to foster a positive work environment.

• Fundraising and spreading awareness for a cause often go hand in hand as much of fundraising includes informing people about what they are fundraising for. For example, in the Michael J. Fox Foundation’s walk/run event, locals can participate in a walk/run, spreading more awareness and fundraising for Parkinson's disease research. This is a great type of event for non-profits or certified B-corporations that are fighting for a specific cause.

• Anniversaries can also be a great opportunity for your brand to get its name out there. It’s an excuse to throw a big celebration, spreading big information. Disney is already a household name, but goes all out during its anniversary celebrations. Disney celebrated its 100th anniversary a few years ago, creating limited merchandise and short films.