The Overthinking PR Planner

Hi! Welcome to my blog. This is a blog series for a college class at Syracuse University, PRL 376: Content Optimization for PR writing. This is a three-part blog series about how to plan events as a PR professional, coming from someone who knows how stressful it can be to plan an event. Hence the name, The Overthinking PR Planner. As a fellow overthinker, I hope to help alleviate the stress and uncertainty that comes with event planning, putting onto full display one of the most exciting aspects of PR. I also hope to start the discussion and awareness of the topic as it's one of my favorites but not a topic often discussed in class or taught in schools.

Why YOU should plan an event for your next PR campaignImage credit: SoPr.Com The fun decorations lining the event space, the thousands of photos taken by attendees with you in the center of it all, knowing your brand has just successfully pulled off another great public relations event. For PR professionals, events are good ways for brands and

So, you want to plan an eventCredit: Godwin Torres